You are planning or already operating an online shop or a product presentation on the internet? For this, you are using different systems and maintain your product information several times? For lack of time texts in other languages are not applicable or not possible at all?

• All product information, even texts in foreign languages, is used in a centralised and uniform manner: for offers, for the internet and for the catalogue. This is labour-saving and reduces the maintenance costs to an extent undreamed of.

• Different specifications for one and the same product are no longer excisting. This creates safety with the customer and increases the turnover.

• Customer inquiries using the internet are received directly within the CRM. The address is stored as contact and the integrated workflow guarantees that the prospective customer respectively the customer is provided with the requested information in a quick and reliable manner.

• The process of monitoring, i.e. observance of the activities regarding the online appearance, results in an improved understanding of the customers requirements. This information gain can be converted into an improved penetration of the customers. The aforementioned can be used to generate more turnovers.

• An online shop operating in a reliable manner is the most cost-efficient variant of selling. No staff, no showroom: turnover around the clock.

• A centralised interface for cross media application (catalogues, product information sheets, technical specifications, etc.) reduces the costs in this area important to the company as well.

The objective is a reduction of data maintenance, first and foremost in the area of product information, for all applications from one stop. Offer, online presentation, and printed media.